Top 5 Tips for Pitching your Local TV News Station

Having worked as an assignment editor with ABC News in Albany, NY for over a year I can tell you, media relations folks make a LOT of mistakes when pitching their stories. Looking to step your game up? Here are my top 5 tips for what you need to do to get that story covered.



Filed under Media Relations

14 responses to “Top 5 Tips for Pitching your Local TV News Station

  1. Amen on #3. As a producer I can’t tell you how many times I threw away press releases because I had no frame of reference. I was more likely to cover your event if you called first, then sent your release as you suggested.

    Love #4 as well. I’ve tried that trick a couple times now that I’m out of news, and the stations totally dig it.

    Great vlog! I love it! You’re inspiring me to start vlogging myself!

  2. Thanks so much for the great information. It’s extremely helpful. I’d love more on “lingo” if you get a chance.

  3. This is absolutely great. Definitely had to tweet this. Great job can’t wait for more.

  4. Thanks so much- this is great. And thanks in advance for the video on TV news lingo.

  5. sande drew

    Hi, great tips except you didn’t include one of the most important ones…make sure the story has a solid “local” angle.

  6. sethodell


    Great tip! You’re right, I should have mentioned that. Without a local angle there is no way your story will get picked up.


  7. Suzanne Deatherage

    would love to see one of the “Lingo” you mentioned!

  8. sethodell

    Hey Suzanne,

    The lingo video is up and you can watch it here

    Hope it helps!

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  10. Great tips, thanks! I found other info that suggested sending the press release first and then calling, but your suggestion makes more sense. I think I’m actually responding to your previous “5 tips” vidblog. Oops.

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  12. Seth. You’ve obviously know your stuff. Great tips. Glad this is at the top of my search results. These are reminders for us to share with our clients.
    Here’s a video we made that has some other tips.

  13. kylewayne182

    I thought it was interesting that you mentioned paying attention to press releases. My dad is looking to find a professional local news station. I’ll be sure to talk to him about finding one that pays attention to press releases.

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