CNN Pathfire – The PR Holy Grail

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4 responses to “CNN Pathfire – The PR Holy Grail

  1. Seth-

    Good post on pathfire. We used this at a local station where I used to work. It is good to note that there are charges with posting the video to the service. So, when you were talking about the photog posting the video to pathfire, what really needs to happen is that the desk editors at CNN really need to be convinced of the story so that they will pick up the costs (opening a VYVX fiber connection and feeding video). Or really get those other assignment editors in other markets to rally CNN to go get that video from the source station.

    So in short, identify the station who shot the video then convince other assignment desk editors in OTHER MARKETS to ask CNN to get the video from the source station.

    Note: The source video is embargoed to stations in the same market. They have to shoot it themselves.

    • Here’s more info on VYVX if interested – http://bit.ly/info_vyvx

    • sethodell

      Cliff,

      Thank you SO much for the comment and for delving into further detail than I did. You are 100% right that you really need to get “those other assignment editors in other markets to rally CNN to go get that video.” Because of the cost involved there is a definite need to pitch hard for it.

      I attribute the success I had, in the example I gave, to convincing both the local station that they should feed it (since I knew other stations would air it) and in having several other markets all call their regional rep and request it. At some point those calls for the video, from both parties, got the folks at Pathfire to go out, get it and distribute it.

      And the point about the source vid being embargoed to stations in the same market is a great one to make.

  2. Oh how I miss Pathfire. Tomorrow marks a year since I’ve been out of news! AH!

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