Category Archives: Public Relations

Dramatically Increase the ROI of Twitter with Formulists

Formulists screen shot
A version of this post was initially published at HigherEdLive.com

We all know social media isn’t a megaphone, but once your Twitter follower numbers reach the thousands how do you actually connect and engage with your audience on a meaningful level? Enter Formulists, a list creation and management tool that allows users to generate customized Twitter lists that continuously self-update.

With Formulist you can filter and create lists by people who you follow, people who follow you, bio keywords, track interactions, and more. This is Twitter lists on steroids.

The biggest benefit I see for public relations is the ability to create customized lists by geographic region. Previously if you wanted to target your community by city or state you’d either blast everyone or spend hours reading bios to see where folks were from. Now anyone can create lists for each city, state or country, connecting those individuals to events or campaigns in their area, all with just a few clicks.

Filtering by geographic region isn’t the only benefit either. For instance, using “Custom-Lists” you can also add, intersect or subtract existing lists from each other. So another possibility would be to get a list of fans, who mention your brand in their bio, and intersect this list with a “People Who RTed Me” to help both acknowledge and keep track of those that are actively helping to promote you. This would ideally get at a segment of followers/following that are especially interested in issues related to you. You can also simultaneously tweak for follower-following ratio or number of followers to get at people who potentially have more reach.

There are a lot of tools out there that help you organize Twitter followers, but the depth of Formulists and its ability to completely customize and cater to your needs via filters is seriously awesome. The auto update feature is great too. If someone in one of your lists changes their geographic region, bio keywords, etc. your list will automatically take note so you’ll never have to manually filter it.

Formulists currently offers both free and paid accounts. The free accounts come with access to 2 customized lists and daily updates. $1.99 a month gets you 20 customized lists, 6x faster list updates and the ability to update lists on demand.

What do you guys think? Is this something you’d use in managing your Twitter accounts? I’m excited to see how the PR community responds to Formulists offerings.

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Filed under Public Relations, Twitter

Company Takes Rewarding Facebook Fans to Whole New Level

A lot of brands work hard to reward their Facebook fans, but it’s safe to say no one has ever done it quite like this…

BlueFuego, a company that help colleges and universities use the web to achieve their marketing and recruitment goals, took to the streets to celebrate their 1,000th fan. They actually traveled to Eastern Illinois University to congratulate Nate Atkinson, the fan whose click set the milestone, in person. Oh, and they brought a 10 foot trophy with them. Check out Nate’s reaction below.


Extended Version

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Filed under Facebook, Public Relations, YouTube

Why Every PR Pro Should Use Google Voice

In this video I discuss how public relations and communications professionals can use Google Voice to better their relationships with the media. Not only is it a powerful tool, but it’s absolutely FREE.

Update
CNET is reporting compatibility problems with Google Voice and the new iPhone 4

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4 Things an Old Man Listening to Slayer Can Teach Us About PR

I’ve recently discovered and fallen in love with a long-running web-based show from Woodshop Films called Breakfast at Sulimay’s. The show, which has been online since 2007, follows three lovable elderly Philadelphia residents as they review the latest in pop music from the back booth of Sulimay’s, a quaint restaurant in the heart of Philadelphia’s Fishtown. If this sounds like an odd pairing for a show – it is, but that’s what makes it work. And as I watched Joe, a jazz-loving WWII vet, try and wrap his head around the satanic thrash that is Slayer, I realized that this show wasn’t just good for a few laughs, but could also provide some great lessons for those of us working in public relations.

Below is a list of four lessons I’m taking away, but first let’s check out Joe in action.

1. Offer a Unique Perspective
The only way to make your pitch stand out is to make sure it’s something the media has never heard before. Remember, it’s not about reinventing the wheel, but reinventing the story of the invention of the wheel. Despite the fact that music critics are a dime a dozen, the folks at Woodshop Films have managed to do just that by creating a completely original concept for chronicling music reviews.

2. Don’t be Afraid to Go Against the Grain

Casting conformity to the wind and disagreeing with popular opinion can be a great way to grab some attention. It might bring out some haters, but so long as it’s how you truly feel it’s worth the risk. Joe isn’t afraid to hate the latest Animal Collective record and you shouldn’t be either.

3. Be Authentic
No one sniffs out BS better than a reporter and whether we’re talking about you, or your client, it’s best to always be yourself. Sulimay’s simply wouldn’t work if Joe acted like he knew about pop music – he doesn’t, but thanks to his sincerity he doesn’t have to.

4. If You Want to be Brilliant Don’t Be Afraid to be Stupid

On paper this show has to be the stupidest idea ever – but it works. Likewise, when the folks at KFC pitched that they wanted to make a sandwich made up of only meat, cheese and sauce (The Doulble Down) I have to think the PR department cringed at the reaction they’d get – but that worked too. So long as they’re calculated, these kinds of risks are absolutely worth taking and can often come with great dividends.

Watch more Breakfast at Sulimay’s

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5 Lessons to Take Away from Eliot Spitzer’s Surprise Comeback

Former NY Governor Eliot Spitzer has made an impressive comeback over the past two years. From the disgrace of his 2008 resignation, following an investigation that disclosed his participation in a prostitution ring, he has managed to reemerge on the political scene and successfully begin a road to redemption. Whether penning an exciting Slate column, making the rounds of the late night talk show circuit or guest anchoring for MSNBC, Spitzer has reestablished himself as a powerhouse political brand.

A comeback of this magnitude is ripe with lessons for those working in the fields of public relations and crisis communications. In the below video I take a look at what we can learn from all Spitzer has accomplished.

Related Links
Eliot Spitzer’s Long Road to Redemption
Spitzer has a Chance of a Political Comeback
New Details on how Spitzer Bank Transaction led to Downfall

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5 Tips for Handling TV News Live Shots

This week I’m sharing tips on how public relations folks can better handle TV news live shots.

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