Category Archives: Twitter

Dramatically Increase the ROI of Twitter with Formulists

Formulists screen shot
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We all know social media isn’t a megaphone, but once your Twitter follower numbers reach the thousands how do you actually connect and engage with your audience on a meaningful level? Enter Formulists, a list creation and management tool that allows users to generate customized Twitter lists that continuously self-update.

With Formulist you can filter and create lists by people who you follow, people who follow you, bio keywords, track interactions, and more. This is Twitter lists on steroids.

The biggest benefit I see for public relations is the ability to create customized lists by geographic region. Previously if you wanted to target your community by city or state you’d either blast everyone or spend hours reading bios to see where folks were from. Now anyone can create lists for each city, state or country, connecting those individuals to events or campaigns in their area, all with just a few clicks.

Filtering by geographic region isn’t the only benefit either. For instance, using “Custom-Lists” you can also add, intersect or subtract existing lists from each other. So another possibility would be to get a list of fans, who mention your brand in their bio, and intersect this list with a “People Who RTed Me” to help both acknowledge and keep track of those that are actively helping to promote you. This would ideally get at a segment of followers/following that are especially interested in issues related to you. You can also simultaneously tweak for follower-following ratio or number of followers to get at people who potentially have more reach.

There are a lot of tools out there that help you organize Twitter followers, but the depth of Formulists and its ability to completely customize and cater to your needs via filters is seriously awesome. The auto update feature is great too. If someone in one of your lists changes their geographic region, bio keywords, etc. your list will automatically take note so you’ll never have to manually filter it.

Formulists currently offers both free and paid accounts. The free accounts come with access to 2 customized lists and daily updates. $1.99 a month gets you 20 customized lists, 6x faster list updates and the ability to update lists on demand.

What do you guys think? Is this something you’d use in managing your Twitter accounts? I’m excited to see how the PR community responds to Formulists offerings.


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Brand Responds to Tweet with Handwritten ‘Thank You’ Letter

Wheat Thins recently launched a really fun consumer ad campaign which found unsuspecting twitter users, who tweeted about the Kraft Foods product, being surprised with a nearly lifetime supply of the toasty whole grain goodness.

A couple weeks after I tweeted about the campaign, I came home to find a nice sized package on my doorstep. Upon opening it I realized I was now, in some small way, a part of the campaign as well. It appears Wheat Thins is getting personal by actually sending a handwritten ‘Thank You’ letter, along with a box of the product, to select people that talk about the campaign via social media.

While responding to a tweet with a letter certainly seems archaic, there’s no question it’s creative. Wheat Thins thought outside the box and is a great example that just because a conversation starts on social media doesn’t mean it can’t end on a more personal note.

Check out my reaction below.


Filed under Twitter

How an American in Thailand Used Twitter to Stay Informed During Political Protests

My good friend Tim, who currently lives in Bangkok, Thailand, took some time out of his day to chat with me via Skype about how he used Twitter to stay informed during the recent political protests that gripped the Thai capital. As the protests turned violent and fires began to spring up in neighborhoods near to his apartment, Tim relied on Twitter as his main source of information on the crisis.

His use of Twitter to stay informed and safe is another great example of how the role of social media in world conflict is continuing to evolve.

Related Links
Twitter’s role in Bangkok conflict unprecedented

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