Company Takes Rewarding Facebook Fans to Whole New Level

A lot of brands work hard to reward their Facebook fans, but it’s safe to say no one has ever done it quite like this…

BlueFuego, a company that help colleges and universities use the web to achieve their marketing and recruitment goals, took to the streets to celebrate their 1,000th fan. They actually traveled to Eastern Illinois University to congratulate Nate Atkinson, the fan whose click set the milestone, in person. Oh, and they brought a 10 foot trophy with them. Check out Nate’s reaction below.

Extended Version


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Filed under Facebook, Public Relations, YouTube

Brand Responds to Tweet with Handwritten ‘Thank You’ Letter

Wheat Thins recently launched a really fun consumer ad campaign which found unsuspecting twitter users, who tweeted about the Kraft Foods product, being surprised with a nearly lifetime supply of the toasty whole grain goodness.

A couple weeks after I tweeted about the campaign, I came home to find a nice sized package on my doorstep. Upon opening it I realized I was now, in some small way, a part of the campaign as well. It appears Wheat Thins is getting personal by actually sending a handwritten ‘Thank You’ letter, along with a box of the product, to select people that talk about the campaign via social media.

While responding to a tweet with a letter certainly seems archaic, there’s no question it’s creative. Wheat Thins thought outside the box and is a great example that just because a conversation starts on social media doesn’t mean it can’t end on a more personal note.

Check out my reaction below.


Filed under Twitter

Video Streaming Breakdown

Deciding you want to live stream a conference is one thing, but actually figuring out what to use to do it is another. I was recently tasked with helping with such a goal and in the process analyzed a huge amount of software and platforms. We were looking for a very specific setup (two way feed + PowerPoint + chat) and each available platform offered something different. To stay organized, I created a chart breaking down the specs of our various options. I analyzed offerings like UStream, GoToMeeting, Webex, Skype and Vokle, and laid out which access applications, offer a mode for feedback, require registration etc.

Take a look at the chart, available here, and hopefully it can be a resource for you if you’re ever tackling a similar project.


Filed under Live streaming

Why I Was Wrong About Location-Based Services

A few weeks ago I wrote a blog post for about why higher ed can forget about location-based services. Since then, I’ve discovered the service Double Dutch and have to say they’ve changed my mind. Watch the video below to hear my public apology, and why I think Double Dutch is the future of location-based marketing.


Filed under Location-based services

Why Every PR Pro Should Use Google Voice

In this video I discuss how public relations and communications professionals can use Google Voice to better their relationships with the media. Not only is it a powerful tool, but it’s absolutely FREE.

CNET is reporting compatibility problems with Google Voice and the new iPhone 4


Filed under Public Relations

5 Reasons You Can Forget About Foursquare

I was recently pegged by my friends at Inigral to write a guest blog post sharing my thoughts on the role of location-based services in higher ed marketing. The post, “5 Reasons Higher Ed Can Forget About Location-Based Services,” went up last night and lays out my argument for why you shouldn’t buy the hype around location-based apps, at least not yet.

I seem to be going against the grain with this post, so don’t be afraid to leave a comment and call me out if you think I missed the boat.

Read the full post here

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Filed under Uncategorized

How an American in Thailand Used Twitter to Stay Informed During Political Protests

My good friend Tim, who currently lives in Bangkok, Thailand, took some time out of his day to chat with me via Skype about how he used Twitter to stay informed during the recent political protests that gripped the Thai capital. As the protests turned violent and fires began to spring up in neighborhoods near to his apartment, Tim relied on Twitter as his main source of information on the crisis.

His use of Twitter to stay informed and safe is another great example of how the role of social media in world conflict is continuing to evolve.

Related Links
Twitter’s role in Bangkok conflict unprecedented

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Filed under Twitter